This is a perfect gift for any Taylor Swift fan. As someone who was able to attend one of the stops on the eras tour, and who has followed along online for the other stops, it’s like a yearbook for the fans. Aside from the sentimental value, this is a high quality book- construction is really nice, high res photos. Perfect for a personal library or coffee table. Also side note, thank you Target for carrying enough stock. Was nervous it would sell out, but my store was so organized.

TAY TAY OUTDID HERSELF WITH THIS BOOK, ITS SO GOOD AND CUTE(definitely put the sticker that’s on the wrapper inside the book). PERFECT GIFT FOR SWIFTIES🩷

I LOVE IT BUY IT NOW ITS PERFECT IN EVERY WAY IN THE WHOLE WORLD BUY BUY BUY

This book is truly beautiful. Colorful pages, words from Taylor and a few bonus photos. Great quality printed on sturdy paper and it’s not bad for $39.99

As a swiftie who couldn't get tickets to the concert and have been watching it on grainy live streams on tiktok - this is worth the money to hold on to the memories (they will hold on to you) that has brought so many people together.

Absolutely gorgeous book!! The cover is detailed with texture on Taylor’s outfit and also a beautiful sparkly title on the spine of the book. The pictures within the book are of the highest quality and make you feel as though you are there as you look through it. Whether you went to the Eras tour and wanted a copy of the book to reminisce about the incredible experience or you were unable to attend the tour and the book helps you feel part of the remarkable show, it’s fabulous! The photos are mostly from the tour itself, but it also has photos from tour rehearsals as well as designer drawings of her amazing outfits and lays out the various versions of each outfit within each era. So much detail went into its creation and it really is one of a kind! The price is very much worth it for how much you get (unless you’re looking for a novel lol). There are also lyrical excerpts and personal insights from Taylor about favorite songs or performances with the eras. LOVELOVELOVE!