Swiss inventor and architect Ulrich Van-Heusen was a master craftsman who dedicated himself to his trade. He lived in an era when only the wealthy could afford a timepiece. But in 1923, Van-Heusen completed his first automatic calendar watch – only one of seven he ever completed. It displayed not only the time, but also the date, day and month; and it was the first to designate the difference between AM and PM. Van-Heusen named his brand Steinhausen after the region in Switzerland from where his family came. He was steadfast in his belief that wristwatches, not the prevalent pocket watch, would eventually become an item people could not live without. And he was correct! The Great Depression almost eliminated handmade watches of this quality. One that remains today fetched $300,000 at auction. Wristwatches became the must-have item for people of all social strata, but the distinguished gentry continued to buy Steinhausen’s handcrafted marvels. Steinhausen continues its reputation of producing the finest workmanship and classy designs.
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