Maintaining focus
by Maura Keller
Internet Retailer Magazine, February 2016

“Tanga has a unique view on marketplace management and knows how important inventory controls are. The mass merchant sells its own goods on Tanga.com and other marketplaces, while also operating its own marketplace that allows other merchants to list products for sale as daily deals or limited-time flash sales. It works with hundreds of vendors and carries a frequently rotating range of products at low prices meant to drive impulse purchases.

“We have company revenues of deep eight-figures and strong double-digit growth,” says Jeremy Young, founder and CEO, declining to be more specific. “We act both as a platform for smaller retailers to sell their products and as a retailer selling our inventory on different platforms.” Tanga recently began working with ChannelAdvisor to add Tanga’s own products to marketplaces including Amazon, eBay, Jet and Trade Me, an auction/classifieds marketplace in New Zealand, he says.
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Tanga’s staff had to tackle the categorization issue when it began selling on marketplaces because it wanted to make the single feed more usable across the marketplaces. “We streamlined our categorization based on common search terms and generally accepted product terminology,” Young says. “This allows for products such as Beats by Dre headphones to also be found using search terms such as ‘earphones’ and ‘earbuds.’ Actual product categorization has also been significantly overhauled to avoid unnecessary specification, which can lead to products being difficult to find via our navigational headings.” This was, and continues to be, a labor and time-intensive process that Tanga’s staff tackles manually, Young says."

Read more about how Tanga streamlines its inventory across multiple platforms in the February issue of Internet Retailer magazine: https://www.internetretailer.com/2016/02/01/maintaining-focus?p=1